Navigation Bar

<aside> <img src="/icons/checkmark-line_gray.svg" alt="/icons/checkmark-line_gray.svg" width="40px" /> When designing your navigation bar, try to keep this as minimal as possible. Think about the key questions people need answering before they are ready to buy and then use these links to take them directly to this information. The goal is to get people to the action you want them to take in as few clicks as possible.

Include:

• [ ] Logo
• [ ] 3-5 links max
• [ ] Call to action

Your call to action should be in the top right hand corner and use a button and/or color to draw your eye to it.

</aside>

Hero Section

<aside> <img src="/icons/checkmark-line_gray.svg" alt="/icons/checkmark-line_gray.svg" width="40px" />

At a quick glance, this section should tell me:

• [ ] What is it?
• [ ] Who is it for?
• [ ] Why do I need this? (How will it make my life better)
• [ ] What action do you want me to take?

Bonus:

• [ ] Aspirational Image - use an image here that communicates the transformation you offer. But make sure your image adds to the key message and doesn’t distract from it. </aside>

Authority

<aside> <img src="/icons/checkmark-line_gray.svg" alt="/icons/checkmark-line_gray.svg" width="40px" /> Build your authority with a logo list of:

• [ ] Brands you’ve worked with
• [ ] Publications you’ve been featured in </aside>

Problem Solving